Guiness “Live it Up” event

Junior Art Director

GTM, Inc.

Guinness Extra Stout wanted to celebrate its supporters from West Africa and the West Indies, where the beverage has been popular since the early 1820s. “Live it Up” was designated as their slogan, to celebrate the working men and women who deserved a celebration.

The event was held on August 28, 2013 – just before the West Indian Labor Day parade in Brooklyn, NY. The event was promoted via print, outdoor and social media/digital means.

Live case study thanks to Lee Farmer and the TCG Chicago Collective

logo design (Copy)

Logo design

promotional posters (Copy)

Promotional posters

bus shelter promotion (Copy)

Bus shelter promotion (NYC)

NYC mural – Albany Avenue (Copy)

NYC mural – Albany Avenue

NYC mural – Nostrand Avenue (Copy)

NYC mural – Nostrand Avenue

promotional flyers (Copy)

Promotional flyers

venue postings (Copy)

Venue postings

branded bandanas (Copy)

Branded bandanas

main stage backdrop (Copy)

Main stage backdrop

main room during event performance (Copy)

Main room during event performance

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