Ranging from type-only lockups to fully illustrated logo forms and pictograms, these designs and others featured within case studies are a process of careful research and consideration for audience and brand presence
Comprehensive overviews of client work ranging from small business support to larger brand-related projects within various agencies
branding + logo / menu design
2014
Located in Midtown Atlanta, TAPA TAPA specializes in showcasing international wines, specialty cocktails, craft beers and small plates. They feature elegantly plated dishes with a Spanish twist, all using fresh ingredients intended to be shared and enjoyed with friends. The interior design features high table tops and padded stools, which inspired the vertically ascending logo type.
An example of the initial thought process that went into developing the brand and visuals – the final product manages to balance structured design with more raw interior elements, e.i wine barrel tables for outdoor seating and chalkboard menus.
Drink menus printed on French Parchtone for tactility and material quality
art direction + design
2014—2016
A project by three talented musicians, Tinfoil and Tape is meant to suggest something that is held together by a deliberately random assortment of materials. Produced with a mix of brooding vocals, atmospheric electronics and live instruments, the collaboration presented a unique opportunity to explore a more illustrative approach to album artwork and image making.
Visit their Bandcamp site for more information and to listen to/purchase their releases
Released June, 2016
Released May, 2016
The creative direction was updated in 2015 coinciding with a video shoot for the group's first single Echo Talk. The film was shot in black and white with urban scenes and abstract textures flickering throughout the piece. The switch was made to a black backdrop to complement this effect, with the original distressed type remixed and repurposed.
a combination of hand-crafted textures and illustrations with distressed type
see the updated band page here
branding + logo design
2012 – 2013
A side-project between two Atlanta-based DJs, Remote Control is a collaboration of various genres presented as live performances and digital/CD mixes. The branding has been an evolving project, recently transitioning to a more neutral presentation.
The CD packaging is a combination of custom stamps and adhesive labels, with handwritten portions to keep a more crafted feeling. The business cards follow a similar black and white palette allowing for simple use of type and minimal design elements.
Podcasts can be streamed and downloaded from their site
Each recycled cardboard sleeve was marked with a stamp for labeling, sealed with a custom sticker and labeled by hand.
branding + logo design
2013
Sold on St. John is a luxury real estate business. The logo is meant to convey housing in the tropics, with a blue and brown color scheme to represent the land and sea dynamic. The logo mark and brand guidelines were translated across many forms of printed media throughout the island.
branded event – design + production
2013
GTM, Inc.
Guinness Extra Stout wanted to celebrate its supporters from West Africa and the West Indies, where the beverage has been popular since the early 1820s. “Live it Up” was designated as their slogan, to celebrate the working men and women who deserved a celebration.
The event was held on August 28, 2013 – just before the West Indian Labor Day parade in Brooklyn, NY. The event was promoted via print, outdoor and social media/digital means.
reality-TV series – design + production
2010 – 2012
GTM, Inc. / Smirnoff Vodka / BET Networks / VH1 Networks
Created exclusively within the GTM company, Master of the Mix is a reality -TV series following a group of DJs competing against one another in a selection of musical challenges. Sponsored by Smirnoff Vodka, the show helped garner sales both in stores and in bars and clubs. Work for the series covered every angle from scouting locations and contestants, to talent searches for features and judges. Smirnoff showcased new flavors for many of these episodes. For further brand presence, several events were held in-store and in local clubs featuring the show’s talent.
Some high-points for the brand:
• Season 1: 600,000 viewers per episode, 6.2 million for the season.
• Season 2: 1.2 million viewers per episode, 11 million for the season.
• Season 3: 1.6 million viewers per episode, 16 million for the season.
• The show exceeded expectations for ratings goals from network partners and the client.
• #masterofthemix trended organically in Season 2 and 3.
• The team broadened the reach of the program well beyond the target demographic.
Behind the scenes photography by Moses Mitchell
shot on set during season 1 taping
Produced by GTM Inc., this video showcases the search for talent, media impressions and successes of the platform. All digital and print media was created in-house with direction from the Smirnoff Brand.
shot on set during season 3 taping
shot on set during season 3 taping
branded van activation during SXSW 2012
art direction + design
2010
Seattle-based band SAYS was looking for visuals to accompany their debut album and CD release. After several photo-shoots and rounds of hand-drawn illustrations, the team decided to move in a more abstract direction. Using transparent triangles, the name “SAYS” was created for the front cover, while the remaining panels and areas were treated with blurred geometric compositions.
View iTunes listing here